Bruce Reissaus has over 25 years of business experience in Sales, Retail Store Management, Sales Training and as a Business Owner
Bruce Reissaus, MAS
has over 24 years of business experience in Sales, Retail Store Management, Sales Training and as a Business Owner. His career has focused on Retail, Wholesale and Business-to-Business sales and promotion.
In 1995 Bruce founded Advertising Specialties Alliance (ASA) to introduce clients to the power of the strategic use of promotional merchandise to meet organizational objectives. Bruce has provided promotional strategies and products for Financial, Insurance, Real Estate and Manufacturing industries as well as Sales Organizations. These have included programs for vendor recognition, employee performance, company and comprehensive trade show promotions. Bruce’s personal strengths lie in the areas of customer acquisition and retention.
Bruce has a BS in Finance and Recreation, and is a Master Advertising Specialist (MAS), a certification held by fewer than 1% of Promotional Products professionals. He is a member of the Cranberry Area Chamber of Commerce, Promotional Products Association International (PPAI) and the Three Rivers Advertising Specialty Association (TRASA). He served on both the Education and Marketing Committee for TRASA; and for promotions east, the largest industry trade show on the east coast. He has served as Treasurer, Vice President and currently serves as President of the Board of Directors.
Bruce’s partner in ASA is
Jennifer Reissaus, MAS. After a career of more than 23 years with manufacturers PPG (glass), Republic Steel (steel) and Bayer Corporation (chemicals and plastics), Jennifer became a full-time, active partner in ASA in January, 2002. She brings to ASA a background in a wide variety of fields, at the Associate, Supervisory and Management levels.
Jennifer’s experience includes product management - new product development - logistics - supply chain management - developing and implementing information systems for inventory management, production planning / scheduling / reporting, and environmental reporting - developing processes and training for strategic procurement, new product development and employee safety / performance incentive programs. Her personal strengths lie in organization, process development and finding innovative solutions to problems.
Jennifer’s professional certifications include CFPIM (Certified at the Fellow Level in Production & Inventory Management) and CIRM (Certified in Integrated Resource Management) from the American Production and Inventory Control Society (APICS). She is active in the Cranberry Area Chamber of Commerce where she serves on the Community Relations Committee and on the Board of Directors. Jennifer received her certification, MAS, in June 2007.
Bruce and Jennifer are both trained as ADvocate Speakers for Promotional Products Association International, and are available for presentations to local business groups as well as college and high school marketing classes regarding the use of promotional products as a component of overall marketing efforts.
Together Bruce and Jennifer form a strong team, combining their strengths and talents to provide innovative promotional strategies and products to help their clients succeed.
