How to Protect Your Business From Hackers

3 days ago

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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Grand Opening Challenge or Opportunity?

Feb 14

What would you do? Our client is a doctors office, a specialist.  They are growing and adding new offices. The construction was running behind, so all the flooring and detailing had not been co...

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Charlie Sells Fish

Jan 23

In 1976 my brother's mother-in-law worked for Kraft foods. She gave me a bottle opener. It has a high quality lapel pin type die cast decoration on it. The opener itself is high quality and very heav...

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Mission Accomplished

Jul 07, 2017

Those who have known me for a while have heard me say, probably too often, “It is not about the product it is about what the product does for you”.  More accurately, it is about the s...

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"Yes, and..."

May 11, 2017

One of the most powerful and productive phrases in business comes from improv-theater.   "Yes, and....."  Two simple words that help you improve on good relationships and discover great ide...

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What Can Your Promotional Consultant Do For You?

May 08, 2017

Promotional products providers used to be the last stop when completing a campaign.  Smart business professionals know there is a better way to purchase and use promotional products.  They u...

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Agency vs. Distributor

Mar 16, 2017

Top agencies buy for their clients.  Distributors sell to their customer.   Agency VS. Distributor Spreadsheet:   Function Agency Distributor Primary goal is to se...

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Is Big Data The Only Marketing You Need?

Feb 27, 2017

I was almost convinced, by on line marketing experts, that online targeted ads could always be at the right place at the right time without being obnoxious to the consumer.    This changed...

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Seven Ways To Foster Creativity

Feb 12, 2017

Great businesses depend on it.  If you want to stand out from the crowd and increase your business it helps to be innovative. If you are not different you can’t stand apart from the competi...

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Customer Retention

Oct 23, 2016

Why do I listen to customers? Because they share wisdom that makes me a better promotional consultant.   Last week I was in such a discussion with a very smart marketer who happens to be my cli...

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What Is The Box?

Aug 05, 2016

What is the box? I was sitting in on a web conference of promotional gurus yesterday when I realized something that should have been apparent all along.  We had each been noted for thinking&hell...

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Under Promise & Over Deliver. Really?

Mar 14, 2016

I find the idea of "under promise and over deliver" to be repugnant because it is deceptive.   It comes dressed as one of the good guys but really is dishonest.  It is a killer of greatness...

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Just Give'm a Hand

Jan 23, 2016

The day I helped my mentor and good friend was the day I came to personally appreciate the power of promotional merchandise to solve real business problems.   I really liked Bill.  He was ...

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Three Approaches to Buying Promotional Materials

Jan 23, 2016

There are three basic ways to approach buying promotional materials.   1) Buy from a sales person who sells his products.  In this method, you find what you want to use then ask several co...

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Worst Promotional Products – The Easy Pony

Jul 07, 2015

I love that there are so many creative, upbeat people in this industry, who work so hard to try to make people happy.  Innovative and useful ideas abound. But,sometimes we just try a little too h...

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I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter until after the meeting. But quickly realized I had discovered gold.  Promotional products really can tear down the walls that have often been erected between u...

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Don’t Touch That Pen!

Jul 16, 2014

Nestled in my desktop pen holder, amongst the myriad of writing utensils, is a lowly Bic Clic Stic pen that is a great example of a Marketing piece that Sticks.  It’s been there for more th...

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