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5 Promo Products That Are Bright, Light, and Ready to Excite

Sep 14

  Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional produc...

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6 Things You're Missing out on by Not Using Promotional Products

Sep 07

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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Case Study: Pillow Box

Aug 30

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Attract New Customers

Aug 23

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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Case Study: A Hole in One Promotion

Aug 16

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

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Drink It In: 6 Drinkware Products to Quench Your Thirst

Aug 09

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

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Why You Need Promotional Products

Aug 02

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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9 Useful Apps for Sales & Marketing Professionals

Jul 26

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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30 Quotes That Will Motivate You to Succeed

Jul 18

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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Top 10 Promotional Products for the Health and Wellness Industry

Jul 11

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the p...

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Case Study: Safety First

Jul 04

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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Appreciation Gift

Jun 27

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

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The Advantage of Brand Character at the Point Of Sale

Jun 26

Everyone remembers the Aflac Duck.  Those TV commercials made us smile many times.  They created a memorable brand in 15 and 30 second snapshots.  Is the brand memorable because the com...

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HOW TO PICK A HAT

Jun 25

How can you use hats to drive performance? The short answer is, “give it some thought.” Four examples will illustrate how to think about your hats.   Example 1) a group of execu...

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Branding 101: What Makes a Brand Powerful

Jun 20

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jun 13

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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4 Steps to #Winning Social Media

Jun 06

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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Why You Should Be Having More Fun at Work

May 30

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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6 Promo Products for the Great Outdoors

May 22

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

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3D is the Key

May 15

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

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3 Simple Ways to Boost Your Mood Right Now

May 08

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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8 Promo Products That Will Have You Ready For Spring

May 01

Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb wi...

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6 Things You Need on Your Desk

Apr 24

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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7 Sources to Boost Your Creativity

Apr 17

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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How to Work Smarter, Not Harder

Apr 10

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

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7 Ways to Take Advantage of Your Lunch Break

Apr 02

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

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4 Ways to Improve Communication

Mar 26

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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The Best Promotional Products for Sports Fanatics

Mar 19

With football season right around the corner, people are gearing up to support their favorite teams.  Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...

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Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Mar 12

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

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What Millennials Want (And How to Work With Them)

Mar 05

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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Top 8 Promotional Products for Real Estate Professionals

Feb 26

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

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How to Protect Your Business From Hackers

Feb 19

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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Grand Opening Challenge or Opportunity?

Feb 14

What would you do? Our client is a doctors office, a specialist.  They are growing and adding new offices. The construction was running behind, so all the flooring and detailing had not been co...

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Charlie Sells Fish

Jan 23

In 1976 my brother's mother-in-law worked for Kraft foods. She gave me a bottle opener. It has a high quality lapel pin type die cast decoration on it. The opener itself is high quality and very heav...

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Use Promotional Products To Gain An Edge

Aug 29, 2017

Are you in a highly competitive industry?  Do your prices and your competitors go lower and lower.  Do you offer more and more services for free? Do you lack a direct connection to the decis...

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Seven Things Trustworthy Sales People Say and Do

Aug 08, 2017

1) "Let me get back to you ..."  Trustworthy sales people do not pretend to know what they do not know.  They do not look for quick answers when their customer's projects depend on the answe...

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About Sliced Bread

Jul 25, 2017

Yours can be the greatest thing since, but if it does not help them - then it does not matter. Is it interesting?  Cool?  A great idea? SO WHAT?  Until it solves a specific problem o...

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Closed Sale

Jul 18, 2017

In sales work as in life, ideas and words matter.  The words you use to describe something influence how you think about it, they also reveal to others what you really think.  In business th...

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Mission Accomplished

Jul 07, 2017

Those who have known me for a while have heard me say, probably too often, “It is not about the product it is about what the product does for you”.  More accurately, it is about the s...

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"Yes, and..."

May 11, 2017

One of the most powerful and productive phrases in business comes from improv-theater.   "Yes, and....."  Two simple words that help you improve on good relationships and discover great ide...

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What Can Your Promotional Consultant Do For You?

May 08, 2017

Promotional products providers used to be the last stop when completing a campaign.  Smart business professionals know there is a better way to purchase and use promotional products.  They u...

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Agency vs. Distributor

Mar 16, 2017

Top agencies buy for their clients.  Distributors sell to their customer.   Agency VS. Distributor Spreadsheet:   Function Agency Distributor Primary goal is to se...

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Is Big Data The Only Marketing You Need?

Feb 27, 2017

I was almost convinced, by on line marketing experts, that online targeted ads could always be at the right place at the right time without being obnoxious to the consumer.    This changed...

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Seven Ways To Foster Creativity

Feb 12, 2017

Great businesses depend on it.  If you want to stand out from the crowd and increase your business it helps to be innovative. If you are not different you can’t stand apart from the competi...

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Customer Retention

Oct 23, 2016

Why do I listen to customers? Because they share wisdom that makes me a better promotional consultant.   Last week I was in such a discussion with a very smart marketer who happens to be my cli...

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What Is The Box?

Aug 05, 2016

What is the box? I was sitting in on a web conference of promotional gurus yesterday when I realized something that should have been apparent all along.  We had each been noted for thinking&hell...

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Under Promise & Over Deliver. Really?

Mar 14, 2016

I find the idea of "under promise and over deliver" to be repugnant because it is deceptive.   It comes dressed as one of the good guys but really is dishonest.  It is a killer of greatness...

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Just Give'm a Hand. It's Really that Simple.

Jan 23, 2016

The day I helped my mentor and good friend was the day I came to personally appreciate the power of promotional merchandise to solve real business problems.   I really liked Bill.  He was ...

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Three Approaches to Buying Promotional Materials

Jan 23, 2016

There are three basic ways to approach buying promotional materials.   1) Buy from a sales person who sells his products.  In this method, you find what you want to use then ask several co...

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Worst Promotional Products – The Easy Pony

Jul 07, 2015

I love that there are so many creative, upbeat people in this industry, who work so hard to try to make people happy.  Innovative and useful ideas abound. But,sometimes we just try a little too h...

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I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter until after the meeting. But quickly realized I had discovered gold.  Promotional products really can tear down the walls that have often been erected between u...

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Don’t Touch That Pen!

Jul 16, 2014

Nestled in my desktop pen holder, amongst the myriad of writing utensils, is a lowly Bic Clic Stic pen that is a great example of a Marketing piece that Sticks.  It’s been there for more th...

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Stop Looking For Ways to Defeat Customers

Feb 04, 2017

If you are in the business of building relationships there is a bad idea that is wide spread which you should dispose of now.   You've seen the sign on the wall and I have heard sales people sa...

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