The Write Stuff

Jan 10, 2021

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

Case Study: Jot It Down

Dec 26, 2020

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

6 Promotional Signs to Let Customers Know You’re Open For Business

Dec 19, 2020

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

Case Study: Calendar Puns are Week

Dec 12, 2020

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

Old School vs. New School Promo Products

Nov 27, 2020

It’s no secret – people love “vintage” products. Just look at the huge resurgence in vintage clothing that began in the early 2010’s and you’ll see what we&rsquo...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Nov 12, 2020

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Case Study: An Icy Cool Promotion

Nov 05, 2020

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for...

How Promo Products Can Tell Your Brand's Story

Oct 29, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people for thousands of years. But, have you ever considered storytelling to ...

Year End Recognition Is More Important Than Ever

Oct 15, 2020

It is time to think and act ahead to remind people that you care about them. 1) Businesses have always needed to recognize employees, customers and centers-of-influence. This year those people ar...

8 Things You Should Never Say

Oct 06, 2020

Hillary Richard is speaking to employees about things they say that undermine their ideas and make them look weak. As I read her article, it occurred to me that I often hear salespeople use these ...

5 Environmentally-Friendly Promotional Products

Sep 22, 2020

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of product...

Products and Tips to Boost Your Work From Home Productivity

Sep 15, 2020

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It’s important to make sure your at-home wo...

7 Promotional Products That Help You Prepare for the Unexpected

Sep 08, 2020

It’s always important to have emergency plans in place for when the unexpected happens. There is no substitute for good preparations! These promotional products help you ensure you are prepar...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Sep 01, 2020

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these ...

Case Study: Yes, We Can!

Aug 17, 2020

Description: Can Cooler Industry: Food & Beverage Why it was purchased: Fast-food chain giveaway for college football night, to increase awareness. How it was distributed: The Can Cooler was h...

Case Study: Keeping it All Together

Aug 10, 2020

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

Case Study: A Flavorful Promotion

Aug 02, 2020

A Flavorful Promotion Boosts This Credit Union’s Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: ...

Yes, There's a Difference: Everything You Need to Know About Pens

Jul 19, 2020

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

A Lunch That Packs a Punch

Jul 04, 2020

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Your Customers Won't Want to Remove These Promotional Products From Their Desks

May 29, 2020

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a co...

Promotional Products to Help Alleviate the Quarantine Blues

May 22, 2020

We’re all in the same boat. Staying at home to help curve the COVID-19 statistics we see every day popping up on the news. While we are doing our part by staying apart, it’s easy to fal...

5 Ways to Be Healthier in 2 Minutes or Less

May 15, 2020

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not alway...

Case Study: These Calendars Aren't Week

May 08, 2020

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

10 Tweetable Quotes for Motivation

Apr 24, 2020

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. ...

Case Study: Life of the Mardi

Apr 17, 2020

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. The...

6 Purr-fect Promo Products for Cat Lovers

Apr 10, 2020

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular p...

How to be an Empathetic Leader and Still Get the Job Done

Apr 02, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Must-Have Promotional Products for the Real Estate Industry

Mar 26, 2020

Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it’s part of a di...

How to Manage the Workload of a Leader

Mar 19, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

These Are the Tech-Savvy Promotional Products You Are Looking For

Mar 11, 2020

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Feb 26, 2020

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

5 Military Themed Promotional Products

Feb 19, 2020

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their fam...

Customer Experience + Branding: The Relationship Goals of Marketing

Feb 11, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

6 Retro Products That Are a Blast From the Past

Feb 04, 2020

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busi...

How Promo Products Can Make a Lasting Impression

Jan 28, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

5 Simple Tips to Organize and Run Effective Meetings

Jan 21, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

10 Promo Products for Auto-Lovers

Jan 14, 2020

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It’s time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear ...

O Canada! 6 Promotional Products Made in Canada

Jan 06, 2020

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a s...

5 Easy Ways to Achieve a Positive Outlook

Dec 30, 2019

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

6 Promotional Products to Fit Your Budget

Dec 23, 2019

Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your c...

Case Study: College Fair Giveaway

Dec 16, 2019

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

3 Things Every Busy Professional Needs

Dec 08, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

Case Study: Guess the Flavor Lip Balm

Dec 01, 2019

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

6 Budget-Friendly Products to Drive High-End Sales

Nov 24, 2019

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and le...

Lanyards: Everything You Need to Know

Nov 17, 2019

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

Case Study: Rock out on the Run

Nov 10, 2019

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

6 Promotional Products That Put Safety First

Oct 26, 2019

Whether it’s on a construction site, warehouse, or laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with the...

Case Study: Where Has Your Pen Been?

Oct 19, 2019

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?&rdqu...

8 Dental Products That Will Make You Smile

Oct 12, 2019

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that...

Know Your Shades: 4 Types of Iconic Sunglasses

Oct 05, 2019

“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone ...

Relax and Unwind With These 10 Promo Products

Sep 27, 2019

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the cas...

8 Paw-some Promotional Products for Dogs and Dog Lovers

Sep 20, 2019

Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products. Colla...

Case Study: Stick to the Schedule

Sep 13, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

8 Promo Products That Will Kick Start Your Goals

Sep 06, 2019

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physi...

6 Ways to Get More Done Every Day

Aug 15, 2019

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We&rsq...

Case Study: A Picture is Worth...a Nice Donation

Aug 08, 2019

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their pho...

Case Study: Computer Repair At Your Fuzzy Fingertips

Aug 01, 2019

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

Soak Up The Sun With These 7 Summer Promo Products

Jul 18, 2019

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the s...

Case Study: It’s a Date!

Jul 11, 2019

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...

Case Study: Boosting Trade Show Booth Traffic

Jul 03, 2019

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

8 Promotional Products to Win Game Day

May 29, 2019

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these ...

5 Office Toys That Will Bring Your Brand Joy

May 21, 2019

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to...

10 Must-Have Tech Products and Accessories

May 14, 2019

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wea...

Case Study: The Big Picture

May 07, 2019

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Win Big With These Promotional Products for Sports Lovers

Apr 30, 2019

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional product...

5 Promotional Products That Will Have Your Clients Dreaming

Apr 23, 2019

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there’s an entire industry that spends every waking hour thinking of ways to help ...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Apr 16, 2019

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...

5 Ways to Boost Employee Morale

Apr 08, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

5 Corporate Gifts Your Clients Will Love

Mar 25, 2019

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional...

Case Study: This Promotional Product is in the Bag

Mar 18, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

5 Fail-Proof Ideas for Your Business Instagram

Mar 03, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

How to Juggle Work and Life Balance Like a Boss

Feb 24, 2019

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

Case Study: Raise Your Glass!

Feb 17, 2019

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

How One Hour Can Determine Your Success

Feb 10, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

Case Study: Resort Incentive Yields Oceans of Opportunity

Feb 02, 2019

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Case Study: Charity Fundraiser

Jan 26, 2019

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Cook Up a Storm With These 5 Promotional Products

Jan 19, 2019

There are hundreds of cooking gadgets that claim to make people’s lives easier but many of them end up collecting dust in the junk drawer. We’ve found the best and most useful kitchen p...

Advice for Getting the Most Out of a Business Trip

Jan 12, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Our Top 10 Favorite Eco-Friendly Products

Jan 05, 2019

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The pr...

Case Study: Look, Ma, No Hands!

Dec 29, 2018

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

You Need More Cowbell

Dec 22, 2018

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They cho...

Save the Date, Save the Day

Dec 15, 2018

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: Sharper Students

Dec 08, 2018

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

What Are Your Marketing Strategies For 2019?

Dec 02, 2018

This time of year many of our clients are taking a look at their strategies for next year.I found this article in Forbes Magazine to be informative. Points you may want to consider as you plan you...

Graphic Design Terms Everyone Should Know

Dec 01, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Our Product Safety Aware Status Has Been Renewed

Nov 30, 2018

We take product safety and social responsibility seriously. Bruce & Jennifer both just completed classes on supply chain management and current regulations to maintain Advertising Specialties Alli...

Case Study: Recycle, Reuse, Read a Book!

Nov 24, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

7 Promotional Products for When You’re Feeling Lucky

Nov 17, 2018

Whether you’re a casino looking for new ways to entice players to visit or you’re putting together a casino themed event, there are plenty of promotional products for you! Add your logo...

Case Study: It's in the Bag

Nov 09, 2018

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

10 Promotional Products for Healthy Living

Nov 02, 2018

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down...

7 Retro Products That Will Turn Back Time

Oct 26, 2018

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seve...

5 Awesome Recreational Wearables

Oct 19, 2018

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year lo...

8 Fall Promo Products

Oct 12, 2018

As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come. From Halloween parties to homecoming football games, there are ...

6 High-Tech Promotional Products

Oct 05, 2018

It seems like there are new cutting-edge gadgets coming to market every day. It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&rs...

Raise Your Glass

Sep 28, 2018

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and ...

How to Make Resolutions You'll Actually Keep

Sep 21, 2018

As the new year rolls around, we are constantly writing out as many goals as we can think of. Unsurprisingly, these goals seem to fall short around mid-January. The only goals that are within your ...

5 Promo Products That Are Bright, Light, and Ready to Excite

Sep 14, 2018

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional products...

6 Things You're Missing out on by Not Using Promotional Products

Sep 07, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Case Study: Pillow Box

Aug 30, 2018

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

Attract New Customers

Aug 23, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

Case Study: A Hole in One Promotion

Aug 16, 2018

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Aug 09, 2018

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers...

Why You Need Promotional Products

Aug 02, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

9 Useful Apps for Sales & Marketing Professionals

Jul 26, 2018

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

30 Quotes That Will Motivate You to Succeed

Jul 18, 2018

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeedi...

Top 10 Promotional Products for the Health and Wellness Industry

Jul 11, 2018

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the pa...

Case Study: Safety First

Jul 04, 2018

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Appreciation Gift

Jun 27, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

What's Your Duck?

Jun 26, 2018

Everyone remembers the Aflac Duck. Those TV commercials made us smile many times. They created a memorable brand in 15 and 30 second snapshots. Is the brand memorable because the commercials off...

HOW TO PICK A HAT

Jun 25, 2018

How can you use hats to drive performance? The short answer is, “give it some thought.” Four examples will illustrate how to think about your hats. Example 1) a group of executi...

Branding 101: What Makes a Brand Powerful

Jun 20, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

5 Invaluable Marketing Books to Help Grow Your Brand

Jun 13, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

4 Steps to #Winning Social Media

Jun 06, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

Why You Should Be Having More Fun at Work

May 30, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

6 Promo Products for the Great Outdoors

May 22, 2018

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a ...

3D is the Key

May 15, 2018

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

3 Simple Ways to Boost Your Mood Right Now

May 08, 2018

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re...

8 Promo Products That Will Have You Ready For Spring

May 01, 2018

Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb...

6 Things You Need on Your Desk

Apr 24, 2018

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possi...

7 Sources to Boost Your Creativity

Apr 17, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to g...

How to Work Smarter, Not Harder

Apr 10, 2018

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

7 Ways to Take Advantage of Your Lunch Break

Apr 02, 2018

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and sto...

4 Ways to Improve Communication

Mar 26, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...

The Best Promotional Products for Sports Fanatics

Mar 19, 2018

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wear...

Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Mar 12, 2018

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible e...

What Millennials Want (And How to Work With Them)

Mar 05, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Top 8 Promotional Products for Real Estate Professionals

Feb 26, 2018

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that ...

How to Protect Your Business From Hackers

Feb 19, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Grand Opening Challenge or Opportunity?

Feb 14, 2018

What would you do? Our client is a doctors office, a specialist. They are growing and adding new offices. The construction was running behind, so all the flooring and detailing had not been comp...

Charlie Sells Fish

Jan 23, 2018

In 1976 my brother's mother-in-law worked for Kraft foods. She gave me a bottle opener. It has a high quality lapel pin type die cast decoration on it. The opener itself is high quality and very h...

Use Promotional Products To Gain An Edge

Aug 29, 2017

Are you in a highly competitive industry? Do your prices and your competitors go lower and lower. Do you offer more and more services for free? Do you lack a direct connection to the decision mak...

Seven Things Trustworthy Sales People Say and Do

Aug 08, 2017

1) "Let me get back to you ..." Trustworthy sales people do not pretend to know what they do not know. They do not look for quick answers when their customer's projects depend on the answers. ...

About Sliced Bread

Jul 25, 2017

Yours can be the greatest thing since, but if it does not help them - then it does not matter. Is it interesting? Cool? A great idea? SO WHAT? Until it solves a specific problem or leverages ...

Closed Sale

Jul 18, 2017

In sales work as in life, ideas and words matter. The words you use to describe something influence how you think about it, they also reveal to others what you really think. In business there is ...

Mission Accomplished

Jul 07, 2017

Those who have known me for a while have heard me say, probably too often, “It is not about the product it is about what the product does for you”. More accurately, it is about the str...

"Yes, and..."

May 11, 2017

One of the most powerful and productive phrases in business comes from improv-theater. "Yes, and....." Two simple words that help you improve on good relationships and discover great ideas at t...

What Can Your Promotional Consultant Do For You?

May 08, 2017

Promotional products providers used to be the last stop when completing a campaign. Smart business professionals know there is a better way to purchase and use promotional products. They understa...

Agency vs. Distributor

Mar 16, 2017

Top agencies buy for their clients. Distributors sell to their customer. Agency VS. Distributor Spreadsheet: Function Agency Distributor Primary goal is to sell products to cu...

Is Big Data The Only Marketing You Need?

Feb 27, 2017

I was almost convinced, by on line marketing experts, that online targeted ads could always be at the right place at the right time without being obnoxious to the consumer. This changed my min...

Seven Ways To Foster Creativity

Feb 12, 2017

Great businesses depend on it. If you want to stand out from the crowd and increase your business it helps to be innovative. If you are not different you can’t stand apart from the competiti...

Customer Retention

Oct 23, 2016

Why do I listen to customers? Because they share wisdom that makes me a better promotional consultant. Last week I was in such a discussion with a very smart marketer who happens to be my clien...

What Is The Box?

Aug 05, 2016

What is the box? I was sitting in on a web conference of promotional gurus yesterday when I realized something that should have been apparent all along. We had each been noted for thinking&hellip...

Under Promise & Over Deliver. Really?

Mar 14, 2016

I find the idea of "under promise and over deliver" to be repugnant because it is deceptive. It comes dressed as one of the good guys but really is dishonest. It is a killer of greatness. It ...

Three Approaches to Buying Promotional Materials

Jan 23, 2016

There are three basic ways to approach buying promotional materials. 1) Buy from a sales person who sells his products. In this method, you find what you want to use then ask several companies...

Just Give'm a Hand. It's Really that Simple.

Jan 23, 2016

The day I helped my mentor and good friend was the day I came to personally appreciate the power of promotional merchandise to solve real business problems. I really liked Bill. He was our fin...

Worst Promotional Products – The Easy Pony

Jul 07, 2015

I love that there are so many creative, upbeat people in this industry, who work so hard to try to make people happy. Innovative and useful ideas abound. But,sometimes we just try a little too har...

I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter during the meeting. Attorneys and accountants must have continuing education credits to maintain their credentials. I used to present a class on marketing for...

Don’t Touch That Pen!

Jul 16, 2014

Nestled in my desktop pen holder, amongst the myriad of writing utensils, is a lowly Bic Clic Stic pen that is a great example of a Marketing piece that Sticks. It’s been there for more than...

Stop Looking For Ways to Defeat Customers

Feb 04, 2017

If you are in the business of building relationships there is a bad idea that is wide spread which you should dispose of now. You've seen the sign on the wall and I have heard sales people say ...