Case Study: A Flavorful Promotion

  • Aug 2, 2020


A Flavorful Promotion Boosts This Credit Union’s Popularity


Organization: Credit Union

Product Featured: Lip Balm

Goal of Promotion: Generate New Loans

Description of Case History: This credit union gave away lip balm at a local baseball game. They chose to imprint the flavor as “Guess the Flavor”. The lip balm flavor was s’mores and everyone was asked to guess the 3 flavors in the lip balm. The eligible ones who guessed correctly were given a certificate for a discount on fees for their next loan or refinance. The credit union’s employees had customers emailing guesses for weeks!

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    Bruce Reissaus, MAS
"Together, we'll get it done"
Hello, I'm Bruce. Most people don't even try to pronounce my last name.  It sounds like "Rice House" Actually it sounds more like Rice'-ouse, house without the "H".  You can just call me Bruce.  
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  • Category: All Articles, Examples
  • Tags: Promotional Products, Marketing, Branding, Promotional items, Giveaways, lip balm, loan, credit union, bank, financial, finance