Case Study: Boosting Trade Show Booth Traffic

  • Jul 3, 2019

The “Golden Lanyard” to Boosting Trade Show Booth Traffic


Organization: Health Care Organization


Product Featured: Cotton Water Bottle Strap


Goal of Promotion: Driving Traffic to Trade Show Booth


Description of Case History: This company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and to check for their number on the light board. They were featuring a new number every few hours and if your number matched, two spots on a cruise were given away. Their booth attendance was higher than ever, proving the promotion was a success. They also saw their water bottle straps being used at the trade show’s event and a visit to the local zoo.


Bruce Reissaus, MAS
"Together, we'll get it done"
Hello, I'm Bruce. Most people don't even try to pronounce my last name.  It sounds like "Rice House" Actually it sounds more like Rice-ouse, house without the "H".  My friends just call me Bruce.  
I help people with their sales, marketing and communications.   The focus is on helping people use  Specialty Advertising to advance their careers and achieve their organizations goals.  Together, we work with clients to help them create maximum return on their branding and advertising.   


While all businesses and most people in business have similar goals and challenges, no two are exactly alike. Working together we discover who you need to reach and what you need to do to influence their decisions and ultimately their actions." We help you leverage current efforts and create new opportunities out of today's challenges. We keep it simple with a creative twist. I love a good challenge, if you have one, I promise my undivided attention.



  • Category: All Articles, Case Studies
  • Tags: Promotional Products, Marketing, Branding, Promotional items, Giveaways, healthcare, lanyard, water, drink, tradeshow, show, trade show, booth, traffic