Case Study: Boosting Trade Show Booth Traffic
The “Golden Lanyard” to Boosting Trade Show Booth Traffic
Organization: Health Care Organization
Product Featured: Cotton Water Bottle Strap
Goal of Promotion: Driving Traffic to Trade Show Booth
Description of Case History: This company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and to check for their number on the light board. They were featuring a new number every few hours and if your number matched, two spots on a cruise were given away. Their booth attendance was higher than ever, proving the promotion was a success. They also saw their water bottle straps being used at the trade show’s event and a visit to the local zoo.
Bruce Reissaus, MAS
"Together, we'll get it done"
Hello, I'm Bruce. Most people don't even try to pronounce my last name. It sounds like "Rice House" Actually it sounds more like Rice-ouse, house without the "H". My friends just call me Bruce.
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- Category: All Articles, Case Studies
- Tags: Promotional Products, Marketing, Branding, Promotional items, Giveaways, healthcare, lanyard, water, drink, tradeshow, show, trade show, booth, traffic