Case Study: Jot It Down

  • Dec 26, 2020

Description: Mini Flip Pad Jotter

Industry: Financial

What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded item that their account holders could use at their office or on the go.

How it was distributed: The investment firm included the mini flip pad jotters in mailings to their account holders along with their monthly statement, and a brief memo explaining the purpose of their investment advice blog to give customers additional info and tips to help them with smarter investing and portfolio diversification.

Result or ROI: About 7-10 days after the jotters were mailed out, the investment firm saw a spike in both new visitors and overall organic traffic to their blog by tracking the data in Google Analytics. Their web team observed a sustained increase in the level of organic traffic to their blog and website for the next 12 months. The company was also able to determine which blog posts were the most popular with their customers and developed a content strategy to produce more content like it with the goal of capturing more readership and ultimately, more accounts.

Promotional Products Work. What can be done to improve your position and reach your goals?  Let's work together to implement a strategy that works for you.  


Bruce Reissaus, MAS
"Together, we'll get it done"
Hello, I'm Bruce. Most people don't even try to pronounce my last name.  It sounds like "Rice House" Actually it sounds more like Rice-ouse, house without the "H".  You can jjust call me Bruce.  
I help people with their sales, marketing, and communications.   The focus is on helping people use  Specialty Advertising to advance their careers and achieve their organization's goals.  Together, we work with clients to help them create a return on their branding and advertising.   
While all businesses and most people in business have similar goals and challenges, no two are exactly alike. Working together we discover who you need to reach and what you need to do to influence their decisions and ultimately their actions." We help you leverage current efforts and create new opportunities out of today's challenges. We keep it simple with a creative twist. I love a good challenge, if you have one, I promise my undivided attention.