Case Study: Stick to the Schedule
Industry: Hospitality
Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant.
Method of Distribution: Starting in November of the previous year, employees making deliveries handed out calendars to customers. The shop also kept a display box full of them by the cash register for customers to take with them when they left. Since they are members of the chamber of commerce, the owners mailed calendars with their Christmas cards to other members.
Marketing Outcome: Shop owners saw a marked increase in lunchtime sales. Despite hiring more employees to make deliveries, profit margins rose.
Regardless of business size or industry, there are strategies to effectively remind potential customers you are here to serve them. Often times, we can find a simple and effective solution to your sales challenges. You don't have to have the solution to give us a call. Working together, sharing some ideas, we will find the right course of action for you.
Together we will get it done.
-Bruce
Bruce Reissaus, MAS|Your Advocate