Case Study: A Flavorful Promotion

Aug 2, 2020

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

What's Your Duck?

Jun 26, 2018

Everyone remembers the Aflac Duck. Those TV commercials made us smile many times. They created a memorable brand in 15 and 30 second snapshots. Is the brand memorable because the commercials off...

HOW TO PICK A HAT

Jun 25, 2018

How can you use hats to drive performance? The short answer is, “give it some thought.” Four examples will illustrate how to think about your hats. Example 1) a group of executi...

Grand Opening Challenge or Opportunity?

Feb 14, 2018

What would you do? Our client is a doctors office, a specialist. They are growing and adding new offices. The construction was running behind, so all the flooring and detailing had not been comp...

Use Promotional Products To Gain An Edge

Aug 29, 2017

Are you in a highly competitive industry? Do your prices and your competitors go lower and lower. Do you offer more and more services for free? Do you lack a direct connection to the decision mak...

Mission Accomplished

Jul 7, 2017

Those who have known me for a while have heard me say, probably too often, “It is not about the product it is about what the product does for you”. More accurately, it is about the str...

Just Give'm a Hand. It's Really that Simple.

Jan 23, 2016

The day I helped my mentor and good friend was the day I came to personally appreciate the power of promotional merchandise to solve real business problems. I really liked Bill. He was our fin...

I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter during the meeting. Attorneys and accountants must have continuing education credits to maintain their credentials. I used to present a class on marketing for...

Don’t Touch That Pen!

Jul 16, 2014

Nestled in my desktop pen holder, amongst the myriad of writing utensils, is a lowly Bic Clic Stic pen that is a great example of a Marketing piece that Sticks. It's been there for more than 5 yea...