Grand Opening Challenge or Opportunity?

  • Feb 14, 2018

What would you do?
Our client is a doctors office, a specialist.  They are growing and adding new offices.
The construction was running behind, so all the flooring and detailing had not been completed for their grand opening party.
The challenge:  Turn a negative into a positive.  The party must go on.  Every one likes a winner. People, especially referrers, like to associate with success.
The solution:  Rather than cancel the party or apologize for the mess, every attendee received a hard hat with logo when they arrived at the "pre-grand opening" party.
The Result: Some great relationships were generated by a medical specialist that was not overcome by a less than perfect environment they had hoped to show off.  Instead, they displayed their never say die attitude.  Everyone had a great time.
The results were so much better than they would have attained with yet another "perfect" party.
What is your challenge? Maybe we can help come up with an idea that makes it into an opportunity. 
    Bruce Reissaus, MAS
"Together, we'll get it done"
Hello, I'm Bruce. Most people don't even try to pronounce my last name.  It sounds like "Rice House" Actually it sounds more like Rice-ouse, house without the "H".  You can jjust call me Bruce.  
I help people with their sales, marketing, and communications.   The focus is on helping people use  Specialty Advertising to advance their careers and achieve their organization's goals.  Together, we work with clients to help them create a return on their branding and advertising.   
While all businesses and most people in business have similar goals and challenges, no two are exactly alike. Working together we discover who you need to reach and what you need to do to influence their decisions and ultimately their actions." We help you leverage current efforts and create new opportunities out of today's challenges. We keep it simple with a creative twist. I love a good challenge, if you have one, I promise my undivided attention.