What's Your Duck?

Jun 26, 2018

Everyone remembers the Aflac Duck.  Those TV commercials made us smile many times.  They created a memorable brand in 15 and 30 second snapshots.  Is the brand memorable because the com...

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Jun 25, 2018

How can you use hats to drive performance? The short answer is, “give it some thought.” Four examples will illustrate how to think about your hats.   Example 1) a group of execu...

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"Yes, and..."

May 11, 2017

One of the most powerful and productive phrases in business comes from improv-theater.   "Yes, and....."  Two simple words that help you improve on good relationships and discover great ide...

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What Can Your Promotional Consultant Do For You?

May 08, 2017

Promotional products providers used to be the last stop when completing a campaign.  Smart business professionals know there is a better way to purchase and use promotional products.  They u...

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Agency vs. Distributor

Mar 16, 2017

Top agencies buy for their clients.  Distributors sell to their customer.   Agency VS. Distributor Spreadsheet:   Function Agency Distributor Primary goal is to se...

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Seven Ways To Foster Creativity

Feb 12, 2017

Great businesses depend on it.  If you want to stand out from the crowd and increase your business it helps to be innovative. If you are not different you can’t stand apart from the competi...

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Customer Retention

Oct 23, 2016

Why do I listen to customers? Because they share wisdom that makes me a better promotional consultant.   Last week I was in such a discussion with a very smart marketer who happens to be my cli...

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What Is The Box?

Aug 05, 2016

What is the box? I was sitting in on a web conference of promotional gurus yesterday when I realized something that should have been apparent all along.  We had each been noted for thinking&hell...

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Three Approaches to Buying Promotional Materials

Jan 23, 2016

There are three basic ways to approach buying promotional materials.   1) Buy from a sales person who sells his products.  In this method, you find what you want to use then ask several co...

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I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter during the meeting. Attorneys and accountants must have continuing education credits to maintain their credentials. I used to present a class on marketing for pr...

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