The Write Stuff

Jan 10, 2021

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

What Are Your Marketing Strategies For 2019?

Dec 2, 2018

This time of year many of our clients are taking a look at their strategies for next year.I found this article in Forbes Magazine to be informative. Points you may want to consider as you plan you...

HOW TO PICK A HAT

Jun 25, 2018

How can you use hats to drive performance? The short answer is, “give it some thought.” Four examples will illustrate how to think about your hats. Example 1) a group of executi...

Charlie Sells Fish

Jan 23, 2018

In 1976 my brother's mother-in-law worked for Kraft foods. She gave me a bottle opener. It has a high quality lapel pin type die cast decoration on it. The opener itself is high quality and very h...

Use Promotional Products To Gain An Edge

Aug 29, 2017

Are you in a highly competitive industry? Do your prices and your competitors go lower and lower. Do you offer more and more services for free? Do you lack a direct connection to the decision mak...

Is Big Data The Only Marketing You Need?

Feb 27, 2017

I was almost convinced, by on line marketing experts, that online targeted ads could always be at the right place at the right time without being obnoxious to the consumer. This changed my min...

Customer Retention

Oct 23, 2016

Why do I listen to customers? Because they share wisdom that makes me a better promotional consultant. Last week I was in such a discussion with a very smart marketer who happens to be my clien...

I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter during the meeting. Attorneys and accountants must have continuing education credits to maintain their credentials. I used to present a class on marketing for...