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Case Study: It’s a Date!

Jul 11

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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Case Study: Boosting Trade Show Booth Traffic

Jul 03

The “Golden Lanyard” to Boosting Trade Show Booth Traffic   Organization: Health Care Organization   Product Featured: Cotton Water Bottle Strap   Goal of Promotion: D...

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8 Promotional Products to Win Game Day

May 29

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...

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5 Office Toys That Will Bring Your Brand Joy

May 21

  Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way ...

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10 Must-Have Tech Products and Accessories

May 14

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...

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Case Study: The Big Picture

May 07

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

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Win Big With These Promotional Products for Sports Lovers

Apr 30

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...

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5 Promotional Products That Will Have Your Clients Dreaming

Apr 23

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there’s an entire industry that spends every waking hour thinking of ways to help you...

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5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Apr 16

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

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5 Ways to Boost Employee Morale

Apr 08

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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5 Corporate Gifts Your Clients Will Love

Mar 25

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

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Case Study: This Promotional Product is in the Bag

Mar 18

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

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25 Insane Facts About Promotional Products

Mar 11

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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5 Fail-Proof Ideas for Your Business Instagram

Mar 03

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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How to Juggle Work and Life Balance Like a Boss

Feb 24

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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Case Study: Raise Your Glass!

Feb 17

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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How One Hour Can Determine Your Success

Feb 10

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Feb 02

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

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Case Study: Charity Fundraiser

Jan 26

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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Cook Up a Storm With These 5 Promotional Products

Jan 19

There are hundreds of cooking gadgets that claim to make people’s lives easier but many of them end up collecting dust in the junk drawer. We’ve found the best and most useful kitchen prod...

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Advice for Getting the Most Out of a Business Trip

Jan 12

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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Our Top 10 Favorite Eco-Friendly Products

Jan 05

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

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Case Study: Look, Ma, No Hands!

Dec 29, 2018

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...

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You Need More Cowbell

Dec 22, 2018

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

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Save the Date, Save the Day

Dec 15, 2018

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

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Case Study: Sharper Students

Dec 08, 2018

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advoca...

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What Are Your Marketing Strategies For 2019?

Dec 02, 2018

This time of year many of our clients are taking a look at their strategies for next year.I found this article in Forbes Magazine to be informative.  Points you may want to consider as you plan y...

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Graphic Design Terms Everyone Should Know

Dec 01, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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Our Product Safety Aware Status Has Been Renewed

Nov 30, 2018

We take product safety and social responsibility seriously.  Bruce & Jennifer both just completed classes on supply chain management and current regulations to maintain Advertising Specialtie...

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Case Study: Recycle, Reuse, Read a Book!

Nov 24, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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7 Promotional Products for When You’re Feeling Lucky

Nov 17, 2018

Whether you’re a casino looking for new ways to entice players to visit or you’re putting together a casino themed event, there are plenty of promotional products for you! Add your logo an...

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Case Study: It's in the Bag

Nov 09, 2018

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

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10 Promotional Products for Healthy Living

Nov 02, 2018

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...

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7 Retro Products That Will Turn Back Time

Oct 26, 2018

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...

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5 Awesome Recreational Wearables

Oct 19, 2018

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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8 Fall Promo Products

Oct 12, 2018

As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come.  From Halloween parties to homecoming football games, there ar...

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6 High-Tech Promotional Products

Oct 05, 2018

It seems like there are new cutting-edge gadgets coming to market every day.  It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&...

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Raise Your Glass

Sep 28, 2018

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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How to Make Resolutions You'll Actually Keep

Sep 21, 2018

As the new year rolls around, we are constantly writing out as many goals as we can think of. Unsurprisingly, these goals seem to fall short around mid-January. The only goals that are within your gra...

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5 Promo Products That Are Bright, Light, and Ready to Excite

Sep 14, 2018

  Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional produc...

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6 Things You're Missing out on by Not Using Promotional Products

Sep 07, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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Case Study: Pillow Box

Aug 30, 2018

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Attract New Customers

Aug 23, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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Case Study: A Hole in One Promotion

Aug 16, 2018

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

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Drink It In: 6 Drinkware Products to Quench Your Thirst

Aug 09, 2018

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

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Why You Need Promotional Products

Aug 02, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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9 Useful Apps for Sales & Marketing Professionals

Jul 26, 2018

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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30 Quotes That Will Motivate You to Succeed

Jul 18, 2018

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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Top 10 Promotional Products for the Health and Wellness Industry

Jul 11, 2018

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the p...

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Case Study: Safety First

Jul 04, 2018

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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Appreciation Gift

Jun 27, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

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What's Your Duck?

Jun 26, 2018

Everyone remembers the Aflac Duck.  Those TV commercials made us smile many times.  They created a memorable brand in 15 and 30 second snapshots.  Is the brand memorable because the com...

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HOW TO PICK A HAT

Jun 25, 2018

How can you use hats to drive performance? The short answer is, “give it some thought.” Four examples will illustrate how to think about your hats.   Example 1) a group of execu...

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Branding 101: What Makes a Brand Powerful

Jun 20, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jun 13, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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4 Steps to #Winning Social Media

Jun 06, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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Why You Should Be Having More Fun at Work

May 30, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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6 Promo Products for the Great Outdoors

May 22, 2018

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

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3D is the Key

May 15, 2018

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

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3 Simple Ways to Boost Your Mood Right Now

May 08, 2018

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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8 Promo Products That Will Have You Ready For Spring

May 01, 2018

Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb wi...

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6 Things You Need on Your Desk

Apr 24, 2018

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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7 Sources to Boost Your Creativity

Apr 17, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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How to Work Smarter, Not Harder

Apr 10, 2018

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

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7 Ways to Take Advantage of Your Lunch Break

Apr 02, 2018

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

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4 Ways to Improve Communication

Mar 26, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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The Best Promotional Products for Sports Fanatics

Mar 19, 2018

With football season right around the corner, people are gearing up to support their favorite teams.  Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...

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Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Mar 12, 2018

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

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What Millennials Want (And How to Work With Them)

Mar 05, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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Top 8 Promotional Products for Real Estate Professionals

Feb 26, 2018

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

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How to Protect Your Business From Hackers

Feb 19, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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Grand Opening Challenge or Opportunity?

Feb 14, 2018

What would you do? Our client is a doctors office, a specialist.  They are growing and adding new offices. The construction was running behind, so all the flooring and detailing had not been co...

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Charlie Sells Fish

Jan 23, 2018

In 1976 my brother's mother-in-law worked for Kraft foods. She gave me a bottle opener. It has a high quality lapel pin type die cast decoration on it. The opener itself is high quality and very heav...

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Use Promotional Products To Gain An Edge

Aug 29, 2017

Are you in a highly competitive industry?  Do your prices and your competitors go lower and lower.  Do you offer more and more services for free? Do you lack a direct connection to the decis...

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Seven Things Trustworthy Sales People Say and Do

Aug 08, 2017

1) "Let me get back to you ..."  Trustworthy sales people do not pretend to know what they do not know.  They do not look for quick answers when their customer's projects depend on the answe...

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About Sliced Bread

Jul 25, 2017

Yours can be the greatest thing since, but if it does not help them - then it does not matter. Is it interesting?  Cool?  A great idea? SO WHAT?  Until it solves a specific problem o...

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Closed Sale

Jul 18, 2017

In sales work as in life, ideas and words matter.  The words you use to describe something influence how you think about it, they also reveal to others what you really think.  In business th...

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Mission Accomplished

Jul 07, 2017

Those who have known me for a while have heard me say, probably too often, “It is not about the product it is about what the product does for you”.  More accurately, it is about the s...

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"Yes, and..."

May 11, 2017

One of the most powerful and productive phrases in business comes from improv-theater.   "Yes, and....."  Two simple words that help you improve on good relationships and discover great ide...

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What Can Your Promotional Consultant Do For You?

May 08, 2017

Promotional products providers used to be the last stop when completing a campaign.  Smart business professionals know there is a better way to purchase and use promotional products.  They u...

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Agency vs. Distributor

Mar 16, 2017

Top agencies buy for their clients.  Distributors sell to their customer.   Agency VS. Distributor Spreadsheet:   Function Agency Distributor Primary goal is to se...

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Is Big Data The Only Marketing You Need?

Feb 27, 2017

I was almost convinced, by on line marketing experts, that online targeted ads could always be at the right place at the right time without being obnoxious to the consumer.    This changed...

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Seven Ways To Foster Creativity

Feb 12, 2017

Great businesses depend on it.  If you want to stand out from the crowd and increase your business it helps to be innovative. If you are not different you can’t stand apart from the competi...

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Customer Retention

Oct 23, 2016

Why do I listen to customers? Because they share wisdom that makes me a better promotional consultant.   Last week I was in such a discussion with a very smart marketer who happens to be my cli...

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What Is The Box?

Aug 05, 2016

What is the box? I was sitting in on a web conference of promotional gurus yesterday when I realized something that should have been apparent all along.  We had each been noted for thinking&hell...

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Under Promise & Over Deliver. Really?

Mar 14, 2016

I find the idea of "under promise and over deliver" to be repugnant because it is deceptive.   It comes dressed as one of the good guys but really is dishonest.  It is a killer of greatness...

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Just Give'm a Hand. It's Really that Simple.

Jan 23, 2016

The day I helped my mentor and good friend was the day I came to personally appreciate the power of promotional merchandise to solve real business problems.   I really liked Bill.  He was ...

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Three Approaches to Buying Promotional Materials

Jan 23, 2016

There are three basic ways to approach buying promotional materials.   1) Buy from a sales person who sells his products.  In this method, you find what you want to use then ask several co...

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Worst Promotional Products – The Easy Pony

Jul 07, 2015

I love that there are so many creative, upbeat people in this industry, who work so hard to try to make people happy.  Innovative and useful ideas abound. But,sometimes we just try a little too h...

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I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter during the meeting. Attorneys and accountants must have continuing education credits to maintain their credentials. I used to present a class on marketing for pr...

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Don’t Touch That Pen!

Jul 16, 2014

Nestled in my desktop pen holder, amongst the myriad of writing utensils, is a lowly Bic Clic Stic pen that is a great example of a Marketing piece that Sticks.  It’s been there for more th...

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Stop Looking For Ways to Defeat Customers

Feb 04, 2017

If you are in the business of building relationships there is a bad idea that is wide spread which you should dispose of now.   You've seen the sign on the wall and I have heard sales people sa...

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8 Corporate Gifts for Your Employees

Jun 26

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...

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10 Luxurious Products for Your VIP Customers

Jun 19

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

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Game On: 10 Promo Product Games We Love!

Jun 12

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office.  Bean Bag To...

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Your Brand Is Your Business - Market It!

Jun 05

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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