Client Advocates. A better idea.: Blog

7 Promotional Products For Those On the Go

Dec 20, 2022

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo ...

6 Products for the Aspiring Home Chef

Dec 12, 2022

Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it take...

Lead a Healthier Lifestyle With These 6 Promotional Products

Dec 5, 2022

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

The Value of Custom Packaging

Nov 27, 2022

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn't that same principle apply to the packaging f...

Case Study: Bear With Us

Nov 20, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

Case Study: Time for a Rebrand

Nov 12, 2022

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

12 Perfect Pediatric Products for Babies

Nov 5, 2022

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

Case Study: The Techno Pup!

Oct 28, 2022

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

5 Men's Wearable Promotional Products for the Office and Beyond

Oct 21, 2022

It's fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casual ...

6 Unique Eco-Friendly Promo Products to Feel Good About Giving

Oct 13, 2022

Carl Sagan once wrote, "preserve and cherish the pale blue dot; it's the only home we've ever known." And as we look towards the future of our planet, it has now become more important than ever to ...

Mindfulness and the Workplace

Oct 6, 2022

“Mindfulness” has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really...

7 Promo Products That Will Get the Party Started

Sep 28, 2022

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party...

6 Stuffed Animals to Cuddle Your Way to Happiness

Sep 21, 2022

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

6 Rainy Weather Promotions

Sep 13, 2022

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thunder...

Case Study: A Golfer Giveaway

Sep 6, 2022

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

Check Up On Your Hospital Essentials: 6 Promo Products For Hospitals

Aug 30, 2022

Hospitals are an essential part of our communities! From providing emergency services to someone who isn't feeling well or injured to providing services such as nutrition education, researching ill...

5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Aug 15, 2022

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working ...

Mask Mania!

Aug 8, 2022

It's safe to say that the humble face mask is one of 2020's most popular products, and it isn't difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Control and Preven...

A Quick Guide to Promotional Bags

Jul 31, 2022

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...

5 Products That will Send you Over the Moon and out of This World

Jul 24, 2022

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

Case Study: A StuPENdous Promotion

Jul 17, 2022

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

Top 10 Promotional Product Ideas for the Construction Industry

Jul 9, 2022

Whether you're working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional product...

Take a Hike! 6 Products to Help you in the Great Outdoors

Jul 2, 2022

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

7 Cool Products to Beat the Heat This Summer

Jun 24, 2022

The sun is beating down, and depending on where you live, you might be able to cook an egg on the sidewalk: summer is officially here! With high temperatures and lots of sun, it's a great time to g...

5 Unique Rainy-Day Promotional Products to Keep You Covered!

Jun 17, 2022

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure ...

Ready for Adventure: First Aid & Emergency Kits

Jun 10, 2022

We know how important it is to stay prepared for the unexpected. Whether your car breaks down or you're caught in a storm, emergency kits are essential tools to have on hand. Keep your clients or y...

7 Financial Products That Are a Great Investment

Jun 2, 2022

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveawa...

6 Calming Products for Skincare Lovers

May 18, 2022

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare ...

6 Promotional Products for Music Lovers

May 11, 2022

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-...

Case Study: A Getaway Promotion

Apr 18, 2022

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...

Case Study: Shine Bright

Apr 11, 2022

Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward duri...

11 Promo Products for an Active Lifestyle

Apr 3, 2022

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports...

5 Healthy Tips for Business Trips

Mar 20, 2022

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

Your Graphic & Web Design Cheat Sheet

Mar 5, 2022

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

It's Party Thyme: 7 Products for Plant Lovers

Feb 26, 2022

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

Case Study: Go Green or Go Home

Feb 19, 2022

Item: goingreen(tm) Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service...

Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Feb 11, 2022

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether be...

Case Study: Wave Hello to Promotions

Feb 4, 2022

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

5 Promo Products for People Who Love to Plan

Jan 28, 2022

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday es...

Case Study: Getting Bent out of Shape for More Business

Jan 20, 2022

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

Food Gifts for All Seasons

Jan 13, 2022

Whether for birthdays, holidays, or milestone events like anniversaries or weddings, giving the perfect gift can be tricky. Sending gifts to clients is an easy way to foster a stronger relationship...

6 Products to Take to Your Next Family Picnic

Dec 29, 2021

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. ...

Case Study: Do the Wave

Dec 22, 2021

Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...

5 Out of the Box Promotional Products We Love…and You Will Too!

Dec 15, 2021

We've all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here's a little extra cup ...

Case Study: Do a Double Take

Dec 7, 2021

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

Case Study: A Gift to Build a Dream On

Nov 23, 2021

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at th...

Print's Not Dead: How Print Products Can Work for You

Nov 9, 2021

In the past decade, many businesses have moved away from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, print media h...

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Nov 1, 2021

What do outdoor gear brands like Marmot(r) and Teva(r) have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the m...

Case Study: A New Way to Do Cross-Promotions

Oct 25, 2021

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Case Study: Too Hot to Jot

Oct 18, 2021

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

Case Study: What Does Your Phone Stand For?

Oct 11, 2021

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

5 Pitch Perfect Products for Musically Talented Individuals

Oct 4, 2021

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo ...

Case Study: Keep it Sweet

Sep 27, 2021

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Case Study: Info in a Flash

Sep 13, 2021

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...

Case Study: Happy to Hang Around

Sep 6, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Case Study: Wave Hello to Recognition

Aug 30, 2021

Item: Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip to the C...

7 Brilliant Bamboo Promotional Products

Aug 22, 2021

You don't have to be a panda to love bamboo! This popular, eco-friendly renewable resource grows super-fast and is known to be one of the most adaptable materials on the planet. Bamboo is incredibl...

Case Study:

Aug 15, 2021

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...

6 Products to Show Your Support for Breast Cancer Awareness

Aug 7, 2021

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

Case Study: Keep Warm Buddy Set

Jul 24, 2021

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They...

Tasty Products to Satisfy a Sweet Tooth

Jul 16, 2021

If you're looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rememb...

6 Reasons You Need a Company Store

Jul 9, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Satisfy Your Customers’ Cravings With These 6 Sweet Treats

Jul 2, 2021

Chocolate and candy can make everyone smile! From fudge and chocolate-covered almonds to saltwater taffy and sour gummies, there are thousands of options for you to send to customers! Here are 6 o...

Case Study: Paw-se and Appreciate the Little Things

Jun 25, 2021

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Case Study: Sometimes You Just Need to Vent

Jun 17, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Case Study: Back in Business

Jun 10, 2021

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

Case Study: Promo'd to a Tee

Jun 3, 2021

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities...

8 Graphic Design Mistakes to Avoid

May 27, 2021

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Case Study: Good Deeds for Kids in Need

May 19, 2021

Item: Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising events of the...

6 Mood-Boosting Promo Products to Beat the Winter Blues

May 12, 2021

Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Se...

6 A+ Products for Online Education Courses

May 5, 2021

Classrooms have looked very different this year. Who agrees? Notebooks have turned into laptops, desks have turned into dining room tables, and students have kept their distance by learning and st...

Case Study: Masks and Casks

Apr 27, 2021

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard(tm) Face Masks i...

5 Outside-the-Box Promotional Products for Your Next School Order

Apr 20, 2021

If you've ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearables a...

8 Elegant & Engravable Promotional Products

Apr 13, 2021

The promotional products industry has become so successful for one reason: people like free stuff. It's true! So, how do you know which of the millions of products you want to be associated with yo...

The Power of Perceived Value

Apr 6, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Case Study: I've Got You Covered

Mar 29, 2021

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Case Study: Wine for the Win

Mar 22, 2021

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

6 Promotional Products for Religious Institutions

Mar 15, 2021

Religion and spirituality are shared experiences that bring communities together, and promotional products are a great way to help get your message to those who want to hear it. Whether you're look...

Case Study: Fun in the Sun

Mar 8, 2021

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

6 Tips on Professionally Reaching New Heights in 2021

Feb 22, 2021

Can you believe 2021 is here? We can't either! Incorporating positive habits into your workweek is the perfect way to grow professionally. Here are five tips on what you can do to professionally...

Case Study: Hay, Where'd You Get That Tote?

Feb 7, 2021

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

School's in Session: 7 Essential Supplies for Students

Jan 31, 2021

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher's checklist. From three different types of pencils, calculators, and folders ...

Reel Them in With These 5 Cinematic Promo Products

Jan 24, 2021

Box office hits took a backseat this year as more people browsed through Netflix's new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the public, he...

Case Study: Fresh Mesh Promotions

Jan 17, 2021

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

The Write Stuff

Jan 10, 2021

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

How to Put Together an Onboarding Kit

Jan 3, 2021

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Case Study: Jot It Down

Dec 26, 2020

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

6 Promotional Signs to Let Customers Know You’re Open For Business

Dec 19, 2020

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

Case Study: Calendar Puns are Week

Dec 12, 2020

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

Case Study: Improve Sales and Traffic

Dec 4, 2020

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

Old School vs. New School Promo Products

Nov 27, 2020

It's no secret – people love “vintage” products. Just look at the huge resurgence in vintage clothing that began in the early 2010's and you'll see what we're talking about! For e...

Imprint Everything: A Guide to Printing Methods

Nov 20, 2020

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Nov 12, 2020

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Case Study: An Icy Cool Promotion

Nov 5, 2020

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for...

How Promo Products Can Tell Your Brand's Story

Oct 29, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people for thousands of years. But, have you ever considered storytelling to ...

Case Study: Success on Campus

Oct 21, 2020

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

Year End Recognition Is More Important Than Ever

Oct 15, 2020

It is time to think and act ahead to remind people that you care about them. 1) Businesses have always needed to recognize employees, customers and centers-of-influence. This year those people ar...

Case Study: Financial Industry

Oct 14, 2020

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

8 Things You Should Never Say

Oct 6, 2020

Hillary Richard is speaking to employees about things they say that undermine their ideas and make them look weak. As I read her article, it occurred to me that I often hear salespeople use these ...

Case Study: Bake in Business

Sep 30, 2020

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

5 Environmentally-Friendly Promotional Products

Sep 22, 2020

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of product...

Products and Tips to Boost Your Work From Home Productivity

Sep 15, 2020

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It's important to make sure your at-home workplac...

7 Promotional Products That Help You Prepare for the Unexpected

Sep 8, 2020

It's always important to have emergency plans in place for when the unexpected happens. There is no substitute for good preparations! These promotional products help you ensure you are prepared in ...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Sep 1, 2020

Whether you're playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these promot...

Case Study: Yes, We Can!

Aug 17, 2020

Description: Can Cooler Industry: Food & Beverage Why it was purchased: Fast-food chain giveaway for college football night, to increase awareness. How it was distributed: The Can Cooler was h...

Case Study: Keeping it All Together

Aug 10, 2020

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

Case Study: A Flavorful Promotion

Aug 2, 2020

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

7 Fitness Promotional Products to Help You Stay in Shape

Jul 26, 2020

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physica...

Yes, There's a Difference: Everything You Need to Know About Pens

Jul 19, 2020

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

A Lunch That Packs a Punch

Jul 4, 2020

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Case Study: Thank You for Spooning

Jun 27, 2020

Description: 10 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...

Branding 101: Let’s Talk Logos

Jun 20, 2020

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

6 Products to Include in Every Holiday Gift Basket

Jun 13, 2020

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

Your Customers Won't Want to Remove These Promotional Products From Their Desks

May 29, 2020

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a co...

Promotional Products to Help Alleviate the Quarantine Blues

May 22, 2020

We're all in the same boat. Staying at home to help curve the COVID-19 statistics we see every day popping up on the news. While we are doing our part by staying apart, it's easy to fall into a fun...

5 Ways to Be Healthier in 2 Minutes or Less

May 15, 2020

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not alway...

Case Study: These Calendars Aren't Week

May 8, 2020

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

10 Tweetable Quotes for Motivation

Apr 24, 2020

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

Case Study: Life of the Mardi

Apr 17, 2020

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. The...

6 Purr-fect Promo Products for Cat Lovers

Apr 10, 2020

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

How to be an Empathetic Leader and Still Get the Job Done

Apr 2, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Must-Have Promotional Products for the Real Estate Industry

Mar 26, 2020

Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it's part of a direct m...

How to Manage the Workload of a Leader

Mar 19, 2020

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

These Are the Tech-Savvy Promotional Products You Are Looking For

Mar 11, 2020

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

Case Study: Beach Balls? Bingo!

Mar 4, 2020

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program i...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Feb 26, 2020

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

5 Military Themed Promotional Products

Feb 19, 2020

We've got camouflage. We've got utility. We've got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their families, you might c...

Customer Experience + Branding: The Relationship Goals of Marketing

Feb 11, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

6 Retro Products That Are a Blast From the Past

Feb 4, 2020

No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...

How Promo Products Can Make a Lasting Impression

Jan 28, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

5 Simple Tips to Organize and Run Effective Meetings

Jan 21, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

10 Promo Products for Auto-Lovers

Jan 14, 2020

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It's time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear worthy...

O Canada! 6 Promotional Products Made in Canada

Jan 6, 2020

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a s...

5 Easy Ways to Achieve a Positive Outlook

Dec 30, 2019

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

6 Promotional Products to Fit Your Budget

Dec 23, 2019

Branding: it's something that every company needs but there can be a common misconception that you need a large budget to get started. That's not the case! Branding and promoting your company doesn...

Case Study: College Fair Giveaway

Dec 16, 2019

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

3 Things Every Busy Professional Needs

Dec 8, 2019

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

Case Study: Guess the Flavor Lip Balm

Dec 1, 2019

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

6 Budget-Friendly Products to Drive High-End Sales

Nov 24, 2019

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don't have to break the bank to find promotional products that get the job done and leave la...

Lanyards: Everything You Need to Know

Nov 17, 2019

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

Case Study: Rock out on the Run

Nov 10, 2019

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

6 Promotional Products That Put Safety First

Oct 26, 2019

Whether it's on a construction site, warehouse, or laboratory, it's always important to help your workers stay safe. Encourage your employees to make safe choices all year long with these safety-co...

Case Study: Where Has Your Pen Been?

Oct 19, 2019

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

8 Dental Products That Will Make You Smile

Oct 12, 2019

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that...

Know Your Shades: 4 Types of Iconic Sunglasses

Oct 5, 2019

“The future's so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears ...

Relax and Unwind With These 10 Promo Products

Sep 27, 2019

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

8 Paw-some Promotional Products for Dogs and Dog Lovers

Sep 20, 2019

Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products. Colla...

Case Study: Stick to the Schedule

Sep 13, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

8 Promo Products That Will Kick Start Your Goals

Sep 6, 2019

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physi...

Case Study: Health & Wellness Spas

Aug 30, 2019

Products Javalina Jewel(r) Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage ...

5 Promotional Products for Firemen and Fire Departments

Aug 22, 2019

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that's where fund...

6 Ways to Get More Done Every Day

Aug 15, 2019

From the moment you get to work in the morning, you're probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We're all lo...

Case Study: A Picture is Worth...a Nice Donation

Aug 8, 2019

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their pho...

Case Study: Computer Repair At Your Fuzzy Fingertips

Aug 1, 2019

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

Get Ready for Game Day! 5 Promotional Products for Sports Teams

Jul 25, 2019

Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off...

Soak Up The Sun With These 7 Summer Promo Products

Jul 18, 2019

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the s...

Case Study: It’s a Date!

Jul 11, 2019

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...

Case Study: Boosting Trade Show Booth Traffic

Jul 3, 2019

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

8 Promotional Products to Win Game Day

May 29, 2019

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these ...

5 Office Toys That Will Bring Your Brand Joy

May 21, 2019

Look around your office and you will probably find that your coworkers' desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to stay ...

10 Must-Have Tech Products and Accessories

May 14, 2019

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wea...

Case Study: The Big Picture

May 7, 2019

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Win Big With These Promotional Products for Sports Lovers

Apr 30, 2019

If you're looking for some awesome gear to support your team-or for some killer merch for your team's fans-we've got you covered with these awesome promotional products for sports lovers! 1. C...

5 Promotional Products That Will Have Your Clients Dreaming

Apr 23, 2019

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there's an entire industry that spends every waking hour thinking of ways to help you ge...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Apr 16, 2019

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...

5 Ways to Boost Employee Morale

Apr 8, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

5 Corporate Gifts Your Clients Will Love

Mar 25, 2019

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional...

Case Study: This Promotional Product is in the Bag

Mar 18, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

25 Insane Facts About Promotional Products

Mar 11, 2019

You don't have to work in the field of promotional products to notice the impact they can have on any organization's marketing efforts. As the most effective medium of advertising across all genera...

5 Fail-Proof Ideas for Your Business Instagram

Mar 3, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

How to Juggle Work and Life Balance Like a Boss

Feb 24, 2019

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

Case Study: Raise Your Glass!

Feb 17, 2019

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

How One Hour Can Determine Your Success

Feb 10, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

Case Study: Resort Incentive Yields Oceans of Opportunity

Feb 2, 2019

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Case Study: Charity Fundraiser

Jan 26, 2019

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Cook Up a Storm With These 5 Promotional Products

Jan 19, 2019

There are hundreds of cooking gadgets that claim to make people's lives easier but many of them end up collecting dust in the junk drawer. We've found the best and most useful kitchen products that...

Advice for Getting the Most Out of a Business Trip

Jan 12, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Our Top 10 Favorite Eco-Friendly Products

Jan 5, 2019

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

Case Study: Look, Ma, No Hands!

Dec 29, 2018

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

You Need More Cowbell

Dec 22, 2018

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They cho...

Save the Date, Save the Day

Dec 15, 2018

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: Sharper Students

Dec 8, 2018

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

What Are Your Marketing Strategies For 2019?

Dec 2, 2018

This time of year many of our clients are taking a look at their strategies for next year.I found this article in Forbes Magazine to be informative. Points you may want to consider as you plan you...

Graphic Design Terms Everyone Should Know

Dec 1, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Our Product Safety Aware Status Has Been Renewed

Nov 30, 2018

We take product safety and social responsibility seriously. Bruce & Jennifer both just completed classes on supply chain management and current regulations to maintain Advertising Specialties Alli...

Case Study: Recycle, Reuse, Read a Book!

Nov 24, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

7 Promotional Products for When You’re Feeling Lucky

Nov 17, 2018

Whether you're a casino looking for new ways to entice players to visit or you're putting together a casino themed event, there are plenty of promotional products for you! Add your logo and message...

Case Study: It's in the Bag

Nov 9, 2018

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

10 Promotional Products for Healthy Living

Nov 2, 2018

We all strive to be our best selves, but sometimes it's easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down that ...

7 Retro Products That Will Turn Back Time

Oct 26, 2018

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seve...

5 Awesome Recreational Wearables

Oct 19, 2018

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year lo...

8 Fall Promo Products

Oct 12, 2018

As the weather cools down, we're having dreams of color changing leaves and all the fall themed events and promotions to come. From Halloween parties to homecoming football games, there are plenty...

6 High-Tech Promotional Products

Oct 5, 2018

It seems like there are new cutting-edge gadgets coming to market every day. It's getting hard to keep up with what is really going to make your life easier and what's just hype. We've put togethe...

Raise Your Glass

Sep 28, 2018

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

How to Make Resolutions You'll Actually Keep

Sep 21, 2018

As the new year rolls around, we are constantly writing out as many goals as we can think of. Unsurprisingly, these goals seem to fall short around mid-January. The only goals that are within your ...

5 Promo Products That Are Bright, Light, and Ready to Excite

Sep 14, 2018

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We've got you covered with this selection of super fun promotional products that ...

6 Things You're Missing out on by Not Using Promotional Products

Sep 7, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Case Study: Pillow Box

Aug 30, 2018

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

Attract New Customers

Aug 23, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

Case Study: A Hole in One Promotion

Aug 16, 2018

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Aug 9, 2018

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers...

Why You Need Promotional Products

Aug 2, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

9 Useful Apps for Sales & Marketing Professionals

Jul 26, 2018

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

30 Quotes That Will Motivate You to Succeed

Jul 18, 2018

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeedi...

Top 10 Promotional Products for the Health and Wellness Industry

Jul 11, 2018

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the pa...

Case Study: Safety First

Jul 4, 2018

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Appreciation Gift

Jun 27, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

What's Your Duck?

Jun 26, 2018

Everyone remembers the Aflac Duck. Those TV commercials made us smile many times. They created a memorable brand in 15 and 30 second snapshots. Is the brand memorable because the commercials off...

HOW TO PICK A HAT

Jun 25, 2018

How can you use hats to drive performance? The short answer is, “give it some thought.” Four examples will illustrate how to think about your hats. Example 1) a group of executi...

Branding 101: What Makes a Brand Powerful

Jun 20, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

5 Invaluable Marketing Books to Help Grow Your Brand

Jun 13, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

4 Steps to #Winning Social Media

Jun 6, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

Why You Should Be Having More Fun at Work

May 30, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

6 Promo Products for the Great Outdoors

May 22, 2018

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a ...

3D is the Key

May 15, 2018

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

3 Simple Ways to Boost Your Mood Right Now

May 8, 2018

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn't mean we need to stay there. Whether someone said something that upset you, you're stressing a...

8 Promo Products That Will Have You Ready For Spring

May 1, 2018

Here comes the sun! With spring in full swing, it's time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb with ...

6 Things You Need on Your Desk

Apr 24, 2018

Most of us spend as much time at our desks as we do in our homes. If that's the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible. T...

7 Sources to Boost Your Creativity

Apr 17, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to g...

How to Work Smarter, Not Harder

Apr 10, 2018

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

7 Ways to Take Advantage of Your Lunch Break

Apr 2, 2018

Taking a lunch break is important. It's a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop thin...

4 Ways to Improve Communication

Mar 26, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

The Best Promotional Products for Sports Fanatics

Mar 19, 2018

With football season right around the corner, people are gearing up to support their favorite teams. Whether they're grilling hot dogs at a tailgate or cheering in the stands, fans love wearing al...

Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Mar 12, 2018

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible e...

What Millennials Want (And How to Work With Them)

Mar 5, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Top 8 Promotional Products for Real Estate Professionals

Feb 26, 2018

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that ...

How to Protect Your Business From Hackers

Feb 19, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Grand Opening Challenge or Opportunity?

Feb 14, 2018

What would you do? Our client is a doctors office, a specialist. They are growing and adding new offices. The construction was running behind, so all the flooring and detailing had not been comp...

Charlie Sells Fish

Jan 23, 2018

In 1976 my brother's mother-in-law worked for Kraft foods. She gave me a bottle opener. It has a high quality lapel pin type die cast decoration on it. The opener itself is high quality and very h...

Use Promotional Products To Gain An Edge

Aug 29, 2017

Are you in a highly competitive industry? Do your prices and your competitors go lower and lower. Do you offer more and more services for free? Do you lack a direct connection to the decision mak...

Seven Things Trustworthy Sales People Say and Do

Aug 8, 2017

1) "Let me get back to you ..." Trustworthy sales people do not pretend to know what they do not know. They do not look for quick answers when their customer's projects depend on the answers. ...

About Sliced Bread

Jul 25, 2017

Yours can be the greatest thing since, but if it does not help them - then it does not matter. Is it interesting? Cool? A great idea? SO WHAT? Until it solves a specific problem or leverages ...

Closed Sale

Jul 18, 2017

In sales work as in life, ideas and words matter. The words you use to describe something influence how you think about it, they also reveal to others what you really think. In business there is ...

Mission Accomplished

Jul 7, 2017

Those who have known me for a while have heard me say, probably too often, “It is not about the product it is about what the product does for you”. More accurately, it is about the str...

"Yes, and..."

May 11, 2017

One of the most powerful and productive phrases in business comes from improv-theater. "Yes, and....." Two simple words that help you improve on good relationships and discover great ideas at t...

What Can Your Promotional Consultant Do For You?

May 8, 2017

Promotional products providers used to be the last stop when completing a campaign. Smart business professionals know there is a better way to purchase and use promotional products. They understa...

Agency vs. Distributor

Mar 16, 2017

Top agencies buy for their clients. Distributors sell to their customer. Agency VS. Distributor Spreadsheet: Function Agency Distributor Primary goal is to sell products to cu...

Is Big Data The Only Marketing You Need?

Feb 27, 2017

I was almost convinced, by on line marketing experts, that online targeted ads could always be at the right place at the right time without being obnoxious to the consumer. This changed my min...

Seven Ways To Foster Creativity

Feb 12, 2017

Great businesses depend on it. If you want to stand out from the crowd and increase your business it helps to be innovative. If you are not different you can't stand apart from the competition. H...

Customer Retention

Oct 23, 2016

Why do I listen to customers? Because they share wisdom that makes me a better promotional consultant. Last week I was in such a discussion with a very smart marketer who happens to be my clien...

What Is The Box?

Aug 5, 2016

What is the box? I was sitting in on a web conference of promotional gurus yesterday when I realized something that should have been apparent all along. We had each been noted for thinking&hellip...

Under Promise & Over Deliver. Really?

Mar 14, 2016

I find the idea of "under promise and over deliver" to be repugnant because it is deceptive. It comes dressed as one of the good guys but really is dishonest. It is a killer of greatness. It ...

Just Give'm a Hand. It's Really that Simple.

Jan 23, 2016

The day I helped my mentor and good friend was the day I came to personally appreciate the power of promotional merchandise to solve real business problems. I really liked Bill. He was our fin...

Three Approaches to Buying Promotional Materials

Jan 23, 2016

There are three basic ways to approach buying promotional materials. 1) Buy from a sales person who sells his products. In this method, you find what you want to use then ask several companies...

Worst Promotional Products – The Easy Pony

Jul 7, 2015

I love that there are so many creative, upbeat people in this industry, who work so hard to try to make people happy. Innovative and useful ideas abound. But,sometimes we just try a little too har...

I Could Barely Contain My Laughter

Sep 15, 2014

I could barely contain my laughter during the meeting. Attorneys and accountants must have continuing education credits to maintain their credentials. I used to present a class on marketing for...

Don’t Touch That Pen!

Jul 16, 2014

Nestled in my desktop pen holder, amongst the myriad of writing utensils, is a lowly Bic Clic Stic pen that is a great example of a Marketing piece that Sticks. It's been there for more than 5 yea...

Stop Looking For Ways to Defeat Customers

Feb 4, 2017

If you are in the business of building relationships there is a bad idea that is wide spread which you should dispose of now. You've seen the sign on the wall and I have heard sales people say ...

8 Corporate Gifts for Your Employees

Jun 26, 2019

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift...

10 Luxurious Products for Your VIP Customers

Jun 19, 2019

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don't, just haven't gotten a chance to experience it for free. So, what bett...

Game On: 10 Promo Product Games We Love!

Jun 12, 2019

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss...

Your Brand Is Your Business - Market It!

Jun 5, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...